Electronics Store Simulator

Electronics Store Simulator was developed by the studio Digital Melody and published by Games Incubator in collaboration with PlayWay S.A. It was released on 6 November 2025 and focuses on providing a detailed simulation of running an electronics retail business. The game aims to appeal to fans of management and simulation titles who enjoy strategy, planning, and gradual progression.

The game is available on PC and, as of its release, there are no console or mobile ports. Its focus on the PC platform allows for detailed management systems, interface customization, and the technical requirements needed for simulation mechanics to run smoothly.

In Electronics Store Simulator, players take control of a small electronics shop, gradually expanding it into a larger retail operation. Players manage product deliveries, set prices, stock items ranging from smartphones and laptops to more advanced hardware, and upgrade their store’s facilities. The gameplay involves monitoring customer behavior, optimizing inventory, and expanding the shop’s presence and reputation.

Promotion for the game included participation in digital showcases such as Steam Next Fest, early demos, and playtest phases. The developers engaged with the community by collecting feedback during early access, reporting bugs, and incorporating suggestions. Marketing emphasized the retail management mechanics, the ability to grow a store from a small business to a tech retail hub, and the strategic challenges of running a successful electronics shop.

Reception at launch has been generally positive, with early players highlighting the engaging management mechanics and the variety of tasks involved in running a store. The game has been praised for its depth and attention to detail in simulating the retail experience. As a newly released indie simulation, wider critical and player reception is still developing, but initial feedback indicates strong potential among fans of business and management games.