F1 2020: Seventy Edition

 The Seventy Edition DLC for F1 2020 was developed by Codemasters Birmingham and published by Codemasters. Released alongside the base game on July 10, 2020, this DLC was created to commemorate the 70th anniversary of the Formula One World Championship. It was available as part of the standard Seventy Edition of the game and included a collection of exclusive cosmetic items that celebrated the sport’s legacy. The DLC was accessible across all major platforms where F1 2020 was released, including PC, PlayStation 4, Xbox One, and Google Stadia.

The Seventy Edition DLC featured a themed set of in-game items designed to enhance player personalization. These included an exclusive livery, race suit, gloves, helmet, and podium celebration emote, all styled in a distinctive black and gold color scheme. While the content did not affect gameplay or performance, it allowed players to showcase a unique visual identity in both single-player and multiplayer modes. The items were compatible with the game’s My Team and online features, offering a stylish way to stand out on the grid.

Promotion for the Seventy Edition DLC was integrated into the broader marketing campaign for F1 2020. Codemasters highlighted the DLC in pre-release trailers, digital storefronts, and social media posts, emphasizing its commemorative nature and visual appeal. The Seventy Edition branding was used to distinguish the standard retail version from the Michael Schumacher Deluxe Edition, which included additional classic content. The DLC’s celebratory theme aligned with Formula One’s real-world 70th anniversary, creating a timely and relevant promotional hook.