Mall Simulator

Mall Simulator was developed and published by F13 Games and launched into Early Access on November 3, 2025. The release targets PC players via the Steam storefront and lists Windows system requirements; there were no announced console or mobile ports at the time of the Early Access release. The studio positioned Early Access as the primary development phase, inviting players to help shape the game through feedback and a public roadmap toward a full release.

The game is a first-person mall management simulation that puts players in charge of growing a small shopping center into a sprawling city mall. Players open and run a wide variety of stores—clothing, tech, groceries, food outlets, cinema, arcades, and specialty shops—manage inventory and staff, design store layouts, and react to customer trends. The simulation blends design and operational tasks, from expanding retail space and configuring services like ATMs and vending machines to monitoring customer satisfaction and supply chains.

Mall Simulator emphasizes creative freedom and progression: players unlock and introduce dozens of branded stores, expand floor plans by breaking through walls, and customize the mall’s visual identity to attract different customer segments. Gameplay balances strategic decisions such as pricing and product selection with hands-on mechanics like restocking and staff deployment. The Early Access pitch highlights planned features for the full release, including more stores, theft and security systems, online ordering, cleaning mechanics, and deeper customization options.

Promotion around the Early Access launch centered on the Steam product page and community engagement. F13 Games used the storefront to showcase a gameplay trailer, outline feature highlights, publish a roadmap, and post announcements and patch notes. The developer also encouraged player involvement via Steam discussions and a Discord channel, asking for bug reports and design suggestions to guide iterative improvements rather than relying on a broad external marketing campaign.

Reception in Early Access has been positive, with players responding well to the chill, creative take on mall management and the breadth of store types and mechanics available at launch. Reviewers and community posts frequently praise the game’s accessible first-person perspective, satisfying progression loop, and strong presentation for an Early Access title. Common critiques focus on the usual Early Access concerns—requests for more content, additional polish, and the implementation of planned systems—but overall the initial community response has been favorable, supporting the developer’s roadmap-driven approach.