Shelf by Shelf: Bookstore Simulator

Shelf by Shelf: Bookstore Simulator is developed and published by Genco Interactive. It was officially released on October 23, 2025, for Windows PC via Steam. At launch, no other ports or versions have been announced, so the game is currently available only on PC. This release marks the debut of the title, representing Genco Interactive’s contribution to the growing genre of cozy, management-based simulation games.

The game focuses on the experience of running a warm, inviting bookstore. Players take on the role of a shopkeeper who must organize books by genre, design and decorate the shop’s layout, and fulfill requests from customers. As the business grows, new shelves, decorations, and customization options become available, allowing players to transform a small reading corner into a thriving literary space. The emphasis is on relaxation, creativity, and attention to detail rather than fast-paced management challenges.

Promotion for Shelf by Shelf: Bookstore Simulator highlighted its cozy and soothing atmosphere. Marketing materials focused on the game’s inviting visuals, gentle soundtrack, and the satisfying process of sorting and arranging books. It was positioned as a perfect title for fans of relaxing simulation games who enjoy methodical gameplay loops and aesthetic customization. Genco Interactive encouraged wishlisting and community sharing in the lead-up to release, using its calming tone and relatable theme to build interest.

As the game launched on October 23, 2025, player reviews and critical reception are still emerging. Early impressions suggest that it has attracted interest from fans of the “cozy sim” niche who appreciate titles like coffee shop or home design simulators. Its concept of managing a bookstore filled with colour-coded shelves and personalized touches appeals to players seeking something peaceful and creative.

Because it is a new release, its long-term commercial performance and critical reception remain to be seen. However, its clear focus on atmosphere, accessibility, and a universal love of books gives it potential to develop a strong following. The combination of simulation elements and cozy aesthetics fits well with the current popularity of relaxing management games.

In summary, Shelf by Shelf: Bookstore Simulator is a newly released indie simulation title that allows players to create and personalize their own bookstore. Developed and published by Genco Interactive, it blends calm gameplay with thoughtful design and visual warmth. With its release now live, it is positioned to attract players who value creativity, relaxation, and the charm of running a small business built around a passion for books.