Three quarters of SWR station shops now run by independent firms

Independent businesses have become the dominant presence at South Western Railway stations, now accounting for three quarters of all retailers across the network as smaller enterprises continue to expand their footprint.

Although familiar national brands remain part of the mix, including the recent opening of a Pret a Manger at Richmond station, independent retailers have recorded the strongest growth over the past five years. This shift has been particularly evident since the pandemic, with SWR working to relet vacant units as passenger numbers have recovered, either for commercial ventures or community-focused uses.

Since the end of the pandemic, 60 additional businesses have opened at SWR stations. Many of the new arrivals are cafés, bakeries and food outlets, catering to passengers seeking quick and convenient options while travelling.

In total, there are now 243 active retailers operating at stations on the SWR network. Of these, 179 are independent small and medium-sized enterprises, supporting hundreds of local jobs across London and the South of England and contributing tens of millions of pounds in revenue.

One of the latest openings is The Bean Stop at Hook station in Hampshire, which welcomed customers on Saturday 10 January. Its owner, Lauryn Turner, said the aim was to offer more than just a takeaway drink.

Lauryn Turner said:

“I wanted to create a place that feels like more than just a coffee stop – somewhere people can enjoy great products and great service. Hook station felt like the perfect location to make that happen.”

Other recent additions across the network include Alfie’s Burgers & Brownies at Tolworth station in Greater London, which serves comfort food from early morning through to late evening, and a new Gourmet Coffee Bar at Salisbury station offering speciality coffees, artisan sandwiches and seasonal salads throughout the day. Winchester station has also seen the arrival of Café Destino, providing a range of drinks, pastries and snacks, while Sereen’s has opened at Isleworth station, serving artisan coffees, teas and pastries seven days a week.

Mobile operators have also become part of the station retail landscape, with coffee businesses now trading at New Milton, Southampton Central and Christchurch stations. Fleet station in Hampshire has introduced a mobile florist, operating every Wednesday and Thursday.

Looking ahead, SWR said that as of the start of 2026 there are 13 further retail units available across the network, from Wimbledon to the Isle of Wight, presenting additional opportunities for independent operators.

Railway bosses say the growing presence of independent retailers is helping to reinforce stations as focal points for local communities, rather than simply places to catch a train.

Peter Williams, Customer and Commercial Director at South Western Railway said:

“The encouraging growth of independent small and medium-sized enterprises across the network provides our customers with an even wider range of food, drink and other products to choose from. These businesses also add local character and charm to our stations, while offering a familiar smile and a great service.”

Ian Chalmers, Principal Surveyor at Amey PCI, acting for South Western Railway, said the momentum behind the programme was continuing.

Ian Chalmers said:

“We’re delighted to have supported these fantastic businesses in joining the South Western Railway network. Each new opening adds real value for passengers and local communities, creating vibrant spaces that make stations more than just a place to travel through. With even more openings planned this winter, and in the spring, it’s an exciting time to be part of this transformation.”

Image: South Western Railway