Northern Launches New TV Advert to Tempt Drivers Back to Rail

Northern is rolling out a new television advert as part of a wider push to encourage people to swap car journeys for rail travel.

The advert sits at the heart of the operator’s latest awareness campaign, which focuses on how rail fits around contemporary lifestyles. The messaging reflects the reality of modern travel, from commuting into the office a few days a week and working shifts, to studying, socialising and leisure trips.

Shot across locations throughout the North of England, the campaign features real people and recognisable places, aiming to underline Northern’s role as part of everyday life across the region. The operator says the advert is intended to reflect the character of the North and the communities its services connect.

The campaign launches on Tuesday 13 January and will be shown on television, video-on-demand services and online platforms. It will be supported by outdoor advertising, social media and wider digital activity across Northern’s network, with particular emphasis on busy routes into major cities including Manchester, Leeds, Liverpool and Sheffield.

Alex Hornby, Commercial and Customer Director at Northern, said:

"This new campaign reflects our pride in serving the north, celebrating its places and its people and shows how the railway is integral to our communities and in modern life - whether you’re commuting, meeting friends, heading to an event or exploring somewhere new. People don’t travel for just one reason anymore. The same train might take you to work one day and on a day out the next. We want customers to think of the train first for their travels across the north and leave the car behind whenever they can.”

Image: Northern